Have you ever dreamed of running a successful hair business in Nigeria? With the right strategy, you can turn that dream into reality. In this guide, I’ll walk you through everything you need to know—from sourcing quality hair to marketing your brand and maximizing profits. Whether you’re a beginner or looking to scale, these tips will set you on the path to success.
The hair extension industry in Nigeria is flourishing, with a growing demand for high-quality hair products. In this comprehensive guide, we’ll take you through the essential steps to start and succeed in the hair business in Nigeria.
Is selling hair extensions a good business?
If you are considering entering the lucrative world of hair extensions in Nigeria, you’re on the right at the right page to get all the information you need and in this very clear context.
Firstly before starting any business, what comes to your mind is that “Is this a good and profitable business i can venture into“. The hair extension industry is thriving globally, and Nigeria is no exception. Many actresses and models in Nigeria and beyond prefer wearing hair extensions, making it a popular and profitable business. So therefore, the hair extension selling business is a good choice to make if you are looking to start a sustainable business in the hair and fashion niche.
However, it’s essential to be well-informed about your hair extentions in order to stand out in this competitive market.
Understanding hair extensions
Before diving into the hair business, you must understand the requirements of starting hair extensions. You need to consider various factors, such as thickness, density, texture, length, color, and the materials used. They play a crucial role in the selection of hair extensions. Different individuals have distinct needs and preferences, so offering a variety of options is vital.
Additionally, hair extensions serve not only as a fashion statement but also as solutions for individuals with hair issues, including bald patches, thinning hair, damage due to chemicals and heat, or those undergoing medical treatments like chemotherapy.
How Much Can You Make with Hair Extensions?
The potential earnings in the hair extension business can be substantial. Your profit depends on several factors, including your investment (both capital and time) and the types of hair extensions you offer.
Pricing Strategy (in Naira)
If you’re planning to retail hair extensions as of 2025, consider an average price point of around 60,000 per unit. If you can make just two sales a day, you’d earn 120,000 daily, which amounts to ₦3,600,000 per month. In a year, this could result in a total of 43,200,000 in sales.
However, the key to success is not just one-time sales but building a loyal customer base. As your reputation and store visibility grow, you may even achieve million-naira annual sales.
How to Start your own Hair Business
Starting a hair business involves careful planning and execution. Whether you want to run it from home or establish an online presence, here are the essential steps to get you started:
Finding a quality hair extension supplier
The backbone of your hair business is a reliable and trustworthy supplier. Look for a supplier that not only provides quality products but also offers support beyond orders.
Choosing the right location
Selecting the right location for your physical store is crucial. Consider areas with high foot traffic, such as malls or commercial buildings. If you’re operating from home, ensure you have sufficient space for storing your inventory.
Packaging Matters
Your packaging reflects your brand and product quality. Invest time and effort in creating appealing packaging that includes brand information, product details, and location. Consider professional assistance if needed.
How to Start a Hair Business Online
Starting an online hair business offers numerous advantages, including a broader customer reach and cost savings. Here are steps to help you establish your online presence.
Leveraging the Internet
Take advantage of the internet for free resources and information about the hair business. Learn about hair extensions, customers, suppliers, markets, and business opportunities online. Join online hair business groups for valuable insights.
Building an Online Store
Create a website and set up social media accounts to showcase your products and expertise. You can call on some Web developers to do that for you for a fixed price or learn about how to setup an online store without the need to write any programming language using platforms like Shopify or WordPress. etc. Regularly update your online platforms with product listings and informative content to engage potential customers.
Budgeting
Allocate a budget for online advertising and promotion. Social media platforms can be powerful tools for promoting your hair extensions business.
Maintaining Your Hair Business
Once your hair business is up and running, maintaining it is essential for long-term success and keeping good customer relation by maintaining a good relationship with your customers. Listen to their feedback, offer personalized service, and show that you value their opinions. Happy customers can become loyal customers and refer others to your business.
About The Author
